Baby food in this report
includes baby cereals, meals, cookies, etc, excluding milk formula. The report
primarily conducts analyses on China baby food industry in the following
aspects: domestic market status, supply and demand, competitive pattern, major enterprises
both in China and overseas; meanwhile it offers suggestions, so as to make
investors understand this industry well and provides decision-making references
for them.
Although baby food
industry has undergone a long history, domestic market is still at the starting
stage due to different residents' consumption habit in China market. Compared
with developed countries where have a fast pace of life, Chinese families have
a preference for making food for their babies by themselves instead of purchasing
packaged brand baby food, therefore China baby food market is still at the
starting stage. Only in developed cities, baby food enjoys a relatively higher
market penetration rate.
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At present the scale of
China baby food market is worth about CNY 8 billion. Chinese enterprises
entered baby food market late, and the well-known enterprises are Heinz,
Nestle, Eastwes, Beingmate, Garbath, Meiji, Synbiotics and Yashily. Some other
infant milk powder brands are also setting foot in this market segment. Heinz,
Nestle and Beingmate are the three large brands with advantages, and popularity
of each brand exceeds 80% in nationwide towns and cities. Eastwes, Meiji and
Garbath are regional key brands, mainly distributing in coastal cities.
The consumption groups of
baby food are babies aged from four months to three years old. In China, the
number of babies aged from six months to three years old is about 40 million.
If one baby consumes 100g of food, and calculated by retail prices of baby food
in current market, the potential market capacity exceeds CNY 80 billion.
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