Research and Investment
Prospect of China Mobile Health Market, 2014-2018 mainly analyzes China mobile
health market in the following aspects: market scale, structure of mobile
health operators, operation models, business performance of major mobile medical
solution suppliers; meanwhile it makes an analysis and prediction about future
mobile health industry, so as to provide decision-making references for
investors.
Huidian Research
estimated that the market scale of mobile health in China registered CNY 2.21
billion in 2013, an increase of 18.8% over the previous year; it is projected
that the market scale will exceed CNY ten billion, reaching CNY 19.05 billion
by the end of 2018.
Data in 2013 show that
market scale of mobile conventional services generated CNY 1.36 billion, mobile
diagnostic services (only refer to online auxiliary diagnosis) reached CNY 290
million, and treatment services (including hospitalization) achieved CNY 220
million; while the market scale of mobile conventional services will be up to
CNY 12.45 billion as of 2018. Because of the technical background of mobile
internet, conventional services, diagnostic services and treatment services
will occupy the majority of China mobile health market all along.
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At present there are
more than 2000 types of mobile healthcare apps that mainly can be divided into
five categories, namely, e-business apps for pharmaceutical products; apps for
meeting professionals' demand to understand special information and inquire
medical reference materials; apps for seeking doctors for treatment; service
platform used for booking register and guiding service, as well as consultation
and comments; segmented functional products.
As of 2013 Chinese
mobile phone users had a very low recognition toward mobile health. 9.7% users
understand mobile health, 18.3% users have heard about it but are not familiar
with it and 64.8% even have never heard of mobile heath completely. Only 7.2%
of Chinese mobile phone users installed mobile healthcare apps in their phones
or mobile devices.
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